All Articles About Marketing

Enhancing Industry Collaboration: A Case Study from a Leading Paint Manufacturer in India

Creating a platform that bridges the gap between Contractors, System Integrators, and Consultants is a valuable initiative! This groundbreaking solution showcases the power of technology in uniting key players within the industry. The paint manufacturer solidifies its market leadership while empowering contractors with practical tools and fostering collaboration while driving industry-wide progress.

Aravindan Varatharajan

August 1, 2020

Transform Your Digital Landscape by Building an Integration Layer to Interact with New-Age Applications

Embrace the power of integration to unlock the full potential of your digital tools and applications. Whether you're looking to improve e-commerce operations, enhance customer relationship management, or optimize marketing efforts, an integration layer offers a scalable and flexible solution to meet your business needs. Transform your digital landscape today and build a more connected, efficient, and agile business for the future.

Aravindan Varatharajan

August 1, 2020

Uncovering Hidden Customer Needs for Cross-Selling and Upselling Through a Recommendations Engine

A well-crafted recommendations engine can be a goldmine for F&B wholesalers. It goes beyond merely suggesting popular products; it uncovers hidden customer needs that fuel strategic cross-selling and upselling opportunities.

Aravindan Varatharajan

August 1, 2020

What is Wholesale Marketing: Everything You Need to Know

Wholesale marketing is a concept of marketing that can benefit a wholesaler. Want to learn how you can strategize and benefit from it as a wholesaler? Read more!

Surya SK

August 10, 2021

Your traditional competitors are not your only threats

This statement must seem like an abruptly threatening title to you, and yet it is true. You must be asking that who are these new competitors? Selling in the B2B world requires knowing your customers and competition well.